BAM!
POW!
ZAP!
WHAM!
⚡ ORIGINAL RESEARCH 2026 ⚡

STATE OF
SALES
ENABLEMENT

APRIL 21, 2026
·
11:00 AM ET
·
FREE

The execution gap killing your quota. Exposed by original research and 12 expert interviews. See the data live - or download the full report now.

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Full report included for every registrant

89% DEFINED 36% FOLLOWED 6.3X QUOTA GAP 2X WORKFLOW EDGE 50% BREAK BEFORE CLOSE 55% SEE NO TOOL VALUE 89% DEFINED 36% FOLLOWED 6.3X QUOTA GAP 2X WORKFLOW EDGE 50% BREAK BEFORE CLOSE 55% SEE NO TOOL VALUE
Matt Bolian
PRESENTING LIVE

Matt Bolian

CEO & Founder, Supered

West Point Distinguished Honor Graduate and former Military Intelligence Officer turned revenue operator. Matt built and scaled one of the fastest-growing HubSpot partner agencies before founding Supered to solve the problem he saw killing every team's quota: reps aren't following the process. He led the research behind the 2026 State of Sales Enablement - months of data, 12 expert interviews, and the discovery of the Enablement Execution Gap. He's presenting the full findings live for the first time.

TWO WAYS TO GET THE RESEARCH

PICK YOUR PATH.

📡

WATCH THE
LIVE REVEAL

  • Full dataset walkthrough with Matt Bolian
  • Live Q&A - bring your questions
  • Expert insights you won't find in the PDF
  • Complete report included for all registrants
⚡ APRIL 21, 2026 · 11:00 AM ET ⚡
REGISTER NOW →
📊

DOWNLOAD THE
FULL REPORT

  • Complete dataset with all findings
  • 12 expert interview highlights
  • Benchmarks by company size, region, deal cycle
  • The 5 traits of highest-performing teams
INSTANT ACCESS · NO WAITING
GET THE REPORT →
89% DEFINED.
36% FOLLOWED.

That's the Enablement Execution Gap. We spent months studying it with 12 expert interviews across three continents. The first benchmark measuring how enablement actually functions.

SNEAK PEEK

WHAT'S INSIDE THE REPORT.

6.3x

The Inspection Effect

Teams that inspect deals regularly hit quota at 6.3x the rate of those that don't. The single largest differential in the entire dataset.

The method most managers use for inspection actually correlates with the lowest performance. We show which methods work and which ones actively hurt.
50%

Where Deals Actually Die

Half of all breakdowns happen in strategy and discovery - not the close. Most enablement investment is aimed at the wrong stage.

Breakdown patterns shift dramatically by deal cycle length. We map exactly where to invest enablement effort by your specific cycle.
2x

Workflow vs. Docs

Teams with process embedded in workflow hit quota at 2x the rate of those relying on docs or wikis. Same process. Different home.

The top three reasons tools become shelfware all trace to the same root cause. We name it and show how top teams solved it.
5

Traits of Top Teams

No single tool, methodology, or budget level explained success. The highest-performing teams share five specific operating traits.

None of the five traits are about spend, headcount, or technology. We detail each one with the data behind it and what it looks like in practice.
WHAT WE'LL COVER LIVE

THE FULL REVEAL.

50% BREAKDOWNS!

Where Deals Die

First half of funnel, not close. Wrong stage.

6.3X GAP!

Hidden Variable

One variable beats all. Worst method = most popular.

47% → 23%!

Manager Cliff

Past 5 reps, it all falls apart.

55% NO VALUE!

Tool Graveyard

Same root cause. Workflow = 2x quota.

3.2/5 AI!

AI Reality Check

Accelerates whatever you have. Even broken.

5 TRAITS!

Top Team DNA

None about spend. None about tech.

SELECTED FINDINGS

THE NUMBERS.

6.3x
Quota attainment gap between the most and least inspected teams - the single largest differential in the dataset.
50%
of deal breakdowns happen at strategy and discovery - not the close. Most enablement spend is aimed the wrong direction.
2x
quota attainment for teams with process embedded in workflow vs. docs or wikis. Same process, different home.
0%
of reps hit high quota at zero process adherence. At 76%+ adherence, 31% reach the top band.
50%
high-quota rate with deal review templates. Teams using ad hoc intuition? Just 13%.
30%
of teams don't measure ramp time at all - and it shows in their results. Measurement changes behavior.
WHO THIS IS FOR

BENCHMARKS > OPINIONS.

SALES LEADERS

Where deals break. What inspection does to quota.

REVOPS

Benchmarks on adherence, tools, capacity.

ENABLEMENT

Behavior > content. Proven.

MANAGERS

Structure beats coaching hours.

EXPERT CONTRIBUTORS

12 REVENUE OPERATORS.

Omi Diaz-CooperJakub PasikJames Middleton Josh & Justin (P80)Clay PoseyScott Flanigan Scott SobelHarry MayerGary Miller Diana GonzalezDani ConlonPatrick Riemers

YOUR REPS
AREN'T THE
PROBLEM.

APRIL 21, 2026 · 11:00 AM ET · FREE

Every week you don't close the execution gap, your reps are running a process that exists on paper and nowhere else. This is the research that shows you where to look.

Full report included for every registrant